You get to choose how you communicate change.
Maybe it’s because of your title or authority, but the reality is every leader decides whether to mandate a change or activate it.
Candidly, most opt to mandate. It's easier, quicker, and someone did it that way to them. The problem is that mandating change gets compliance. Activating change gets commitment.
Mandating change gets compliance. Activating change gets commitment.
I don't pretend this is an easy decision. There are times when mandating a change is a requirement, not a choice. But more often than not, mandating is the easy way out. It's management, not leadership.
This week, I'm breaking down the real difference between the two and why most leaders default to the wrong one without ever realizing they had a choice at all.
Use your gifts,
John Eades
Founder of LearnLoft | The Sales Infrastructure
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The Change Funnel (Keynote or Workshop)
If this week's piece hit close to home, The Change Funnel is the keynote and workshop built around exactly this problem.
John walks audiences through how to stop forcing change and start creating an environment where it actually takes hold, including the framework that shows leaders how to shed convincing others, frame the problem clearly, invite people in, and shorten the shift.



